Plantronics, Inc.
The Basic Story Regarding Plantronics
Plantronics, Inc. introduced the first lightweight communications headset in 1962 and
is today the world's leading designer, manufacturer and marketer of lightweight communications headset products.
Plantronics offers mobile headsets to address the cordless and mobile phone market, next-generation computer audio headset products for computer applications and corded and cordless headsets and systems for the office, small office/home office and call centers.
Its headsets are widely used in many Fortune 500 corporations and have been featured in numerous films and high-profile
events, including Neil Armstrong's historic "One small step for man" transmission from the moon in 1969.
Plantronics, Inc.
Industry Publications
Key People within Plantronics
Some Tips on Doing an Analysis Paper on Plantronics
- The first challenge is to define the industry in which Plantronics competes. While the term may not be in any industry code book, it makes sense to identify Plantroinics' industry as
telecommunicaitions equipment. Another possibility would be communications processing equipment industry but this is more of
where it is going versus what it has done in the past. Contrast this to consumer products which is too broad or listening devices
which is a bit vague.
- Be careful not to confuse Plantronics' effort to sell telecommunications equipment with its own use of these devices in Section III of the paper.
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