Apple Computer Corporation

The Basic Apple Computer Story

Apple ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple remains committed to creating the best personal computers in the world, and its hardware and software products are widely regarded as being the most innovative in the industry.

Apple Computer and the Computer and Consumer Electronics Industry

• Apple Computer Web page
  
• Apple 10K Report (see business strategy section)
  
• Steve Jobs: He changed the Computer Industry. Now He's After the Music Business
  
• If He's So Smart...Steve Jobs, Apple, and the Limits of Innovation
  
• Steve Jobs Sings a New Tune
  
• Apple 5 Year Financial History
  
• Hewlett-Packard web page
  
• Dell Computer web page
  
• Kirkpatrick, David, "In PCs, If You're Not a Top Player, You're No Player At All, Fortune, Nov 10, 1997 page 110.
• Kirkpatrick, David, "Old PC Dogs Try New Tricks, Fortune, July 6, 1998 page 186-187.
• Carbone, James, "Build-to-order Model Changes the PC Industry," Purchasing, Oct 23, 1997, page 68.
• Anastasi, Robert, "Eventful Year for Channel in Relationships, Drivers," Computer Reseller News, Sep 8, 1997, pages 43-45.
• Kirkpatrick, David, "Now Everyone in PCs Wants to be Like Mike," Fortune,Sept. 8, 1997 pages 91-92.
  
• When Worlds Collide: The Convergence of PCs and Consumer Devices
  
• Fiorina: HP Wants to be Tops in PC Sales
  
• Death of the PC?
  
• HP and Apple Partner to Deliver Digital Music Player and iTunes to HP Customers
  
• Introducing the iPod mini