Instructor: Subhas Desa
Office: JB123
Phone: 831-459-1641
E-mail: sdesa@soe.ucsc.edu
Link to Class Handouts
(Updated 06-03-04)
This
seminar will expose students to the breadth and depth of management of
technology through weekly talks by leading industry practitioners and
university researchers in the fields of technology and business. Topics covered
will include engineering/product design and development, operations, strategy,
microeconomics, finance, and marketing. These topics will be addressed within
the context of high technologies such as software, information systems,
semiconductors, storage and networks, nanotechnology, and biotechnology.
The course will
alternate weekly between talks by UCSC faculty and practitioners from industry
as follows:
·
Week 1: Introduction and overview of
MOT
·
Weeks 2, 4, 6, 8: UCSC faculty will
provide technological perspectives on the
development, management, and commercialization of technology, focusing on their
domains of expertise such as software, networking, and semiconductors
·
Weeks 3, 5, 7, 9: senior industry professionals from large and
small high-technology companies will provide business
perspectives on the development, management, and commercialization of
technology
·
Week 10: Closure: summary and
conclusions from the series; lessons learned
The
actual topics covered during any quarter will depend on the speakers selected
for that quarter and will include many of the topics listed below:
·
Understanding Technology and Product
Life Cycles in High-Tech, e.g., software, semiconductors, networking,
telecommunication
·
Technology and Product Development
in high-tech domains such software, semiconductors, networks and storage, and
biotechnology
·
Assessing markets for new
technologies and products
·
Developing strategies for
competitive advantage in new technologies and products
·
Planning technology development
using decision making and risk analysis methods
·
Economics and finance of technology
development
·
Managing and executing the
technology development process
·
Information systems for integrating
the management, planning, execution, and monitoring of the technology
development process
·
Innovation and creativity in new technology
and product development
·
Understanding and managing value
chain networks for the technology enterprise
·
Information Systems for effective
and efficient value chain network management
The workload for
this seminar will involve 1 hour per week of "in-classroom" time and
1 hour per week of "out-of -classroom" time. Students will be
expected to write a short two-part term paper:
·
Part A: Choose one of the technology
domains presented by a UCSC faculty member. For this domain briefly describe
the technology, summarize the state of the art, and discuss opportunities for
innovation and the corresponding commercialization challenges.
·
Part B: Choose one of the business
topics covered by a speaker from industry.
For this topic define the problem or issue, briefly describe how the
problem was addressed/solved, present key results, describe lessons learned,
and discuss future opportunities.
·
Attendance: 25%
·
Notebook: 25%
·
Term Paper, Part A: 25%
·
Term Paper, Part B: 25%
Term Paper: Draft for Part
A, due on 5/6; Draft for Part B due on 5/27; Final Paper due on 6/8
·
Note that ISM 101 is a seminar,
which is intended to get you interested in and excited about the field of
Management of Technology (MOT). To learn
and master the fundamentals of MOT you must take the MOT sequence of courses (MOT1, MOT2, and MOT3) that are offered
concurrently.
·
Attendance is mandatory. Please contact me ahead of time if
you have to miss a seminar for some important reason.
·
Keep a notebook (including speaker names, titles, and dates of each
talk) in which you take notes for each seminar. These notes will also be very
helpful when writing the term paper.
·
Immerse yourself in this experience. Don’t be too concerned
if you’re a little lost during a talk. If you are too lost see me, and we can
take care of the issue.
·
Your constructive feedback on an ongoing basis (what
you like, what you don’t like, suggestions for changes and improvements) will
help improve the seminar in this and following quarters.
·
If you have any problems related to the seminar,
please see me immediately so that we can quickly resolve the issue.